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This past week, I’ve been involved in creating a new daily content feature on Linkedin called the “Morning Orthobiologics Update”. Let’s dig in.

Our Scrolling World

Like many people, I get bombarded with new information. Have you ever noticed that you clicked on something, and then your social media feeds began to show you that thing? Because of this information overload, people read fewer long-format pieces. Instead, most of their consumption is small bits of information that can be digested in 5-10 seconds. Sometimes, they’ll watch a few minutes of a video if they’re interested in a deep dive.

Figuring Out How to Boil Down Complex Science to 10 Seconds

This past week, I began the “Morning Orthobiologics Update” on Linkedin. It’s basically the money shot from a study or something else about orthobiologics that can be digested in 10 seconds or less, but that will teach the reader something critical. I do the heavy lifting of reading the study and then boiling down that information into a single image. The good news is that it’s pretty easy for me to do after almost 20 years of writing blogs. I also include the link to the actual research if someone wants to dive in deeper.

How to Get Your Morning Orthobiologics Update?

First, I have a LinkedIn channel: https://www.linkedin.com/in/chris-centeno-m-d-b6838024/. So, if you’re on LinkedIn, click the follow button to get the morning update. If you’re not on LinkedIn, I’m going to have our Regenexx web team begin scraping those from LinkedIn and sending them to the blog subscriber role via email. I also have a YouTube channel where I’m more heavily focused on helping the craniocervical instability community understand that topic, but I also cover general orthobiologics. See https://www.youtube.com/channel/UCvD7CJJbzLkI45qcRgeT3OA

The upshot? I’ll still be blogging when I have something I need to get out there that requires a longer format. However, I also like this daily Linkedin update format. Remember, one of the reasons I began blogging was to keep myself updated on the latest scientific literature that I could use to help my patients make the best decisions. Blogging, making videos, and now the Morning Update force me to stay on top of that huge mountain of research published daily.